How we
10000+
people witness the biggest concert that ever happened a district in Kerala! 
 


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1M Night

The Task

Let’s not talk about the ‘meeting & greeting’ part we had with the 1M team, as we don’t talk about the obvious. We jump straight to the interesting part. It all started with a tape recorder. Yes, kinda cool of us to come up with a complete brand strategy with just a silly little retro tape recorder. We decided to start the event by using just the tape recorder which infused a sense of curiosity among the viewers, making them think ‘what’s all this about?’, leading to a bunch of profile visits in just a few days and then, at last, making the event announcement in the most trendy and mind-blowing way possible. Yes, you guessed it right!

The Bump

Behind The
Scene

A lot of head-scratching sessions, spouting useless ideas until we came up with something good (which turned out to be actually cool, no kidding), pre-production madness, post-production satisfaction, sleepless nights of editing and designing, moments we thought of how dumb we were and moments we were proud of ourselves, and yeah! That’s basically ‘our kinda’ behind-the-scenes; crazy and real.

The Outcome