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Hive
The Task
Well, more than a task, this was a vision. This was something we wanted to pour our hearts into, for the popular cake brand ‘Hive Honey Cakes’. As one of our valuable clients, we could not take the chance to let them down! Our production team armored up and was ready to get things done!
The Bump
- The cakes live in good condition only in chill temperature, making it a tad bit troublesome as shooting good stuff, as you know, takes time. We had to ensure that the cakes looked fresh and lip-smackingly good in every shot, despite the long hours of filming under hot studio lights.
- It was essential to align the campaign with the brand’s core values while ensuring the message wasn’t lost in the visuals.
- Choosing the right set of artists was a bit challenging too as we had a budget we had to stick to but at the same time, couldn’t take any chance for compromises!
The Plan
- The plan was to shoot three sets of ads, which conveyed the message that whatever it is that you feel, have a hive and chill.
- We planned to keep extra cakes in hand and keep them in the refrigerator while we used the rest to shoot.
- We went ahead and started planning out everything else that had to be taken care of. The location, required artists, the lighting, their placements, accessories, and everything was made sure to be fixed and planned out perfectly.
The Outcome
- Our editors made sure to edit the clips together in the best way possible, in a way that balanced the weight of the message and the visuals equally.
- The client was happy and content with what we came up with and how we executed it. What more could we ask for!
- Enhanced brand visibility and recognition across India and saw a significant increase in sales too!
