COVID AWARENESS
CAMPAIGN
The COVID-19 pandemic enforced the biggest lockdown known to mankind and bought with it an entirely new way of living. As the unlock process started people started going out unnecessarily, which was creating more infected reports In light of these circumstances Kasaragod district administration started a project with aim of raising awareness to the public.
Challenges
The main objective of the campaign included creating awareness on safety measures to be undertaken and communicate the message of staying home and staying safe so we had to develop something sharable and quickly explains the key idea.
Solution
A Fun explainer video was what we came up with to achieve the solution to the mentioned challenges. The honorable district collector of Kasaragod gave us the concept of the video. Now we had to execute it to the finest. The storyboard was created with the virus waiting for people to infect and once the storyboard was done, The illustration and motion animation was added to perfection. The Voice over was done by Kasaragod theatrics and the final was up and running.
Result
The video was published across all social media platforms and was widely shared among the public. We were able to pull off the awareness video and create a sense of unity in the fight Pandemic.
