A covid awareness poster that went viral and got shared on Instagram by the well-known director Lal.
The post-lockdown period wasn’t an easy situation to manage for both authorities as well as the society. When lock-down procedures got loosened up and people started going out, they started socializing and getting into close contact with others. This opened the possibility of the virus getting affected to more people who are getting in contact with each other. Many started getting lame in following the safety measures like using masks and washing hands using handwash or soaps. People needed proper awareness to get in line and follow safety measures and procedures.
What we did
To give awareness to people through Instagram, we had to attract the user’s attention with creatives that could match their tastes and catch their eyes. For this, we designed a poster with the theme of the blockbuster movie “Ayyappanum Koshiyum” that we expected would go viral. Then we posted it on Instagram with appropriate mentions and tags.
Just as we had expected the poster went viral, even getting shared on the Instagram by the well-known film director Lal.