Driving people to download the app and ensuring that ample orders are received for food items wasn’t an easy task to achieve. We had to make sure consistency was maintained for both. So we decided to focus on both organic reach through engaging contents and running interesting social media campaigns. As it is the local audience, we focused on creating contents that kept them interested and conveyed the best. For that, we used trending memes, trolls, and movie scene contents that guaranteed us good organic reach. We also ran some social media campaigns that drove more users to download the app and order food.