How we doubled the follower base of Fruitice from 1K+ to 3K+ in just 30 days.
How we doubled the follower base of Fruitice from 1K+ to 3K+ in just 30 days.
Client
Fruitice is a leading ice brand in Kerala with a number of branches across the state.
Challenges
With strong competition being present among ice brands in Kerala, for a brand like Fruitice it was essential to build a strong follower base.
Given the frequent rise of ice brands in the state, it was difficult to make a rapid rise in the follower base within just 50 days.
Our Approach
01
We conducted a screenshot contest campaign that enabled us shoot up the number of followers. Users were asked to follow some rules and guidelines inorder to win a whole pack of Fruitice
02
Facebook ad were run for the campaign for the contest to reach a wider audience and attract further new followers.
Result
We were able to double the follower base within just 30 days, with the number of followers rising
from 11K+ to 3K+.
Before
After
Result
We were able to double the follower base within just 30 days, with the number of followers rising
from 11K+ to 3K+.