How we strategically generated
Quality leads for Cera with
cost-per-leads of less than only
Rs.20 / lead.
How we strategically generated
Quality leads for Cera with
cost-per-leads of less than only
Rs.20 / lead.
How we strategically generated
Quality leads for Cera with
cost-per-leads of less than only
Rs.20/ lead.
Client
Cera Tile Gallery is a leading tile showroom based in the Malabar region of Kerala. It is one of the most reputed tile galleries which is even an authorised distributor of the well-known brand ‘CERA’
Challenges
For a tile showroom like Cera, it is highly required to produce ample number of sales within a target period.
Generally in Malabar region, where a lot of tile showrooms are present, the competition among them are very high.
To generate quality leads while also keeping the cost per leads very low, it required on-point strategies in creatives and audience targeting.
What we did
We targeted the right and precise audience which was mostly based on the audience interest
To efficiently convert the audience into paying customers, we also focused on optimizing the creatives with their offers
We made custom audience using the non-converted leads and re-targeted them to again attract and make them into paying customers.
Results
We made custom audience using the non-converted leads and re-targeted them to again attract and make them into paying customers.
A total of 200+ quality leads were generated.
