ONE-DAY PACKAGE
CAMPAIGN
ONE-DAY PACKAGE
CAMPAIGN
ONE-DAY PACKAGE
CAMPAIGN
Malabar resort is the one-stop destination for your travel and stays at Nileshwar. They have the perfect private and peaceful property for your getaways with an oceanfront resort, pool view and sea view rooms, a beach villa, and luxury rooms. They were about to introduce their new “Day out package”.
Challenges
The package they were planning was inclusive of lunch, dinner, refreshment, houseboat ride, and access to the pool area for a day their resort. This was initially targeted to Family day out and they wanted it to be highlighted for a group stay. Little did they know how effective our work was going to be and that we were heading toward doubling their target!
Solution
When we got the project we decided to spin it a bit. From the idea of a family day out, we decided to drift off to the idea of bringing people through reunions, gettogether, and gatherings. We created a storyboard around childhood memories and nostalgia. The illustrations and motion animations were added for a visual experience. The video talked about having fun leisure time with your peers and more of a happy picture was given though.
Result
The video went viral and a huge mass of people was driven and checking on the package details and availability. This also generated good brand awareness and excitement for the Malabar resort. We were able to deliver the right strategy and highly responsive output to them.
