How we helped a healthcare client reduce their acquisition cost by 45% and save more than AED2000 (in Ad cost alone) in just 2 months.
Client
National Medical Center is a prominent dental clinic located at Satwa, UAE.
Challenges
- Previously, before we started, their acquisition cost was high(more than AED 8) and conversion rates were low.
- Dental clinics in the Satwa region are very competitive, and most of their competitors spend a huge amount on Facebook Ads.
- We had to reduce the acquisition cost, at the same time increase the conversion rates.
What we did
Due to the iOS 14 update, the previous ads which were based on Lookalike audiences were not performing well. The first thing we did was to change the lookalike audience to detailed targeted audience which had a tremendous decrease in acquisition cost.
Previous ads which they were doing, and their competitor ads were not much into optimising the creatives. We worked on an attractive creative highlighting the offers and freebies they provide.
We also made a custom audience of non-converted leads and retargeted them with special offers.
Results
Per messaging cost went down by a whopping 45% from AED8.31 in June to AED4.61 in August (2 months)
Per messaging cost went down by a whopping 45% from AED8.31 in June to AED4.61 in August (2 months)
Per messaging cost went down by a whopping 45% from AED8.31 in June to AED4.61 in August (2 months)
The client saved AED2200+ in Facebook ad cost alone, for the same number of results they got 2 months back.
The client saved AED2200+ in Facebook ad cost alone, for the same number of results they got 2 months back.
The client saved AED2200+ in Facebook ad cost alone, for the same number of results they got 2 months back.
Per messaging cost went down by a whopping 45% from AED8.31 in June to AED4.61 in August (2 months)
Per messaging cost went down by a whopping 45% from AED8.31 in June to AED4.61 in August (2 months)
Per messaging cost went down by a whopping 45% from AED8.31 in June to AED4.61 in August (2 months)
The client saved AED2200+ in Facebook ad cost alone, for the same number of results they got 2 months back.
The client saved AED2200+ in Facebook ad cost alone, for the same number of results they got 2 months back.
The client saved AED2200+ in Facebook ad cost alone, for the same number of results they got 2 months back.
Before
After
