We came up with an idea to conduct an interactive cooking video contest for Kids called ” Oryx Kuttichef Contest”. The reason of coming up with such an idea was to attract more and more parents and their relatives into the followers list. We asked the people on social media to send short cooking videos of their kids to oryx insta inbox, later we posted every entry we recieved in our page. The winner of the contest was decided by the number of likes and shares for the video. This strategy helped us in gaining immense follower growth, reach and engagement, In short, the campaign was a huge success!