Salman Group
Ad Campaign
Salman Group is one of the leading business group dealing with build materials in the whole and retail sales. With 19 years of service experience in Kerala and Karnataka, they have acquired a great amount of customer trust over time. When Salman Group approached us for an ad campaign for their flooring range; they had made it clear that they wanted to demonstrate their dominance in the field of tiles and hardware dealership.
Challenges
Since they had competitors in and around, being the opportunist wasn’t an option. We had to build it up straight. They already had tons of variety of products with them and were doing quite well. The rebranding was also a requirement. With this campaign, they had to show their power and authority of the brand to potential customers.
Solution
Since they were in business for many years, Salman was a well-heard name to everyone which made it easier to get the name right to the audience and have that instant connection. After a lot of research and brainstorming with the team, We came up with a tagline that perfectly demonstrated the superiority of the brand. The caption “ടൈൽസിലെ രാജാവ്”, which meant “King among all the other tiles was coined. This was incorporated with the image of lions in a tough background clearly giving the message of the dominance of the Salman group over any other animals in the jungle.
Results
The ads were run throughout the city as outdoor flex, flex banners, newspaper ads and also ran in digital media like television channels, website ads, and social media. The audience was immediately responsive to the campaign. We were able to triple their customer engagement and a good amount of improvements were found regarding sales and lead generation. Multiple ads strengthened the emotional brand connection and buying decisions. As the campaign ran successfully, the Salman was eventually turned into a synonym for the tiles market. Salman group was very much happy with the results generated.
