Fruitice - Case Study

Fruitice - Case Study

Client

FruitIce is a company that manufactures eatable fruit flavored popsicles, they are popular for the unique taste and natural freshness they provide to their customers. Fruitice is a very popular name among people who are looking for food and places that invoke a sense of nostalgia in them.

Challenge

We wanted to come up with a motivating idea which motivates women to realize their true capabilities and stop living in chains. We wanted the post to become one of the most shared posts on women’s day.

Idea we came up with

The easiest way to imprint an idea into people’s mind is by using something familiar to them, at present nothing stands more close to people than cinema, We thought of compiling a list of amazing female characters in malayalam cinema, we anticipated that common women in the social media would be able to relate a lot to the struggles of those characters.

Execution

We Compiled a post with a set of strong and motivational women characters from Malayalam cinema, we also gave each one of those women fitting short descriptions explaining their struggles and how they overcame it. Some of the characters we described include Tessa from 22fk Kottayam, Baby mol from Kumbalangi nights etc..

Result

The campaign went viral all over Kerala and abroad, With 10k + reach, Over 2400 likes, 900+ shares, and 590 saves

Social Media :

Result :

Case Studies