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The Task
Our goal was to transform an online therapy platform’s plain and lifeless website into a welcoming, supportive space that radiates care and compassion. We wanted to create a design that felt comforting and approachable, mirroring the nurturing essence of therapy. By incorporating gentle colors, intuitive navigation, and warm messaging, we crafted a site that invites users to feel understood, supported, and ready to take the next step in their healing journey.
The Bump
- Identifying specific user needs and preferences in a sensitive area like therapy can be challenging.
- Crafting a professional and empathetic tone without being overly casual or clinical can be tricky.
- Prioritizing user flow for comfort and simplicity likely needed thorough testing and iteration.
- Achieving a harmonious blend that embodies care without appearing too generic required experimentation.
- Many users access mental health resources on their phones, so ensuring the design remains accessible, comforting, and functional on mobile requires additional time and effort.
The Plan
- The first and foremost plan was to conduct a user behavior analysis to identify the most comforting elements and insights that inform a user-friendly, therapy-oriented website.
- Next, we planned on a palette of soft, earthy tones and gentle fonts to create a calming visual identity.
- Planned on crafting messaging that combines empathy, accessibility, and trustworthiness. Develop a consistent, conversational tone across all pages, from homepage introductions to booking instructions, to make users feel at ease.
- Focused on building a mobile-responsive design that retains all comfort elements on smaller screens. Ensured mobile usability by testing rigorously.
- Highlight security features and privacy policies subtly yet clearly to reassure users of data safety by using trust symbols, subtle reminders, and unobtrusive pop-ups about data privacy, only where necessary.
The Outcome
- Users are greeted with calming colors, empathetic messaging, and a layout that promotes ease of navigation.
- Improved overall user experience.
- Increased client engagement.
- Successfully managed to create a stronger brand image.
