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Study Abroad
The Task
Our role was to design and implement a comprehensive strategy aimed at increasing lead generation and boosting student inquiries for the study abroad consultancy.
The Bump
- Demand for study abroad services fluctuates with application deadlines, university intakes, and seasonal factors, making it hard to maintain a steady flow of inquiries year-round.
- The prolonged cycle required ongoing lead nurturing through email marketing, retargeting, and follow-ups to maintain engagement and move prospects down the funnel.
- Working within a limited budget, especially when competing against larger competitors with more aggressive spending, meant that every rupee had to be allocated wisely.
The Plan
- The ads were focused particularly on the Malabar region in Kerala and were targeted towards the age group between 20-28.
- The focus was primarily on students trying to do their postgraduation abroad.
- Creative posters and presenter-type reels that contained hook points such as ‘Year gaps won’t be an issue anymore to get your admission abroad’ were planned which would catch the attention of many, as the major types of ad creatives to be used.
- Tested out a set of creatives and analyzed them until the best working ones were found and the budget on them was scaled so as to collect the right leads.
The Outcome
