Home
/
Case Studies
/
Young seniors
The Task
Young Seniors, an elderly care institute in Kerala set out with a specific goal: to grow their social media presence in just 3 months. The primary aim was to raise awareness about their services (which was to provide a premium, well-maintained, and well-looked-into elderly care), engage with the community that we together built(which includes volunteers, and humans of every age group interested in being a part of this lovely initiative), and foster a supportive online environment for elderly care and protection.
The Bump
- With no initial followers, gaining traction and visibility was a significant challenge.
- Our main resources for our content were humans, and finding the right people who would consent to be on camera and talk/react was a bit challenging.
- No day is a ‘No Shoot Day’ when it comes to Young Seniors! Getting the right content that resonates well with the audiences takes time and we had to make sure we curated the content well!
The Plan
- Identifying and engaging with relevant audiences interested in wholesome and lovely content [with elderly people being the center of attention], elderly care content, content where we ask the teenagers/students questions on elderly people and the difficulties they face to attract Gen Z audiences too.
- Maintaining a consistent posting schedule to keep the audience engaged and attract new followers.
- Launched a series of campaigns asking elderly people different questions, capturing their responses in short, engaging videos. These questions ranged from life advice to memories, creating relatable and shareable content.
The Outcome
- Successfully grew their social media followers from 0 to 23.5K, surpassing their target.
- Created a highly engaged community with increased likes, shares, comments, and user-generated content.
- Established a strong and positive online presence, strengthening the institute's reputation in elderly care.
- A rise in inquiries and interest in their services, driven by social media campaigns was seen.
