How we managed to build a follower base of
10K from 0 followers
on Instagram within just 83 days.
Hive is a famous honey cake brand in Kerala known for its delicious Russian honey cakes.
What we did
We initiated a ‘just follow’ campaign to attract and drive users to the account through giveaways that didn’t require commenting or resharing.
To keep the users engaged and to even attract more users, and interesting screenshot contest was conducted that ensured the driving of more users to the account.
To attract the eyes of local people we used some micro influencers from the areas and introduced the Hive brand to the local folks, that ensured we reach the milestone of 10K followers.