Woodmax Interior
Wedroom Campaign
Our client Woodmax interiors is one of the best Interior designing team in Kerala based in Kanhangad. They have workstream expertise in modular kitchen, bedroom, decorative furniture, etc with clients hailing from every part of Kerala. They offer the best to every single customer. When woodmax approached us for the launch of their new project apart from the residential and commercial projects they were doing, we were totally excited.
Challenges
Our client Woodmax interiors is one of the best Interior designing team in Kerala based in Kanhangad. They have workstreaThe interior design market is very competitive, so to stand out above the rest we had to have a distinguishable voice through the campaign. They had this idea of launching bedroom interior designing for newlyweds. Wedding rooms were highly moving and to get the works, finding the right audience was the main tier. m expertise in modular kitchen, bedroom, decorative furniture, etc with clients hailing from every part of Kerala. They offer the best to every single customer. When woodmax approached us for the launch of their new project apart from the residential and commercial projects they were doing, we were totally excited.
Solution
Firstly to get the strategy right and to capture the attention of consumers, we named the campaign “Wedroom” by shortening the wedding rooms. This way we could get juices flowing through everyone who saw the campaign. We created banners and posters for AD with couples and beautiful dream interior setup. Now to find the audience, we targeted couples who were engaged or was going to get married; so the ads ran were to people who were engaged or in a relationship, looking for wedding memoirs and age group of 24 to 35
Campaign ideas also included
5 Accessories you need in your wedding room
How to light your wedding
room
Giving tips for arranging a roo for the wedding night
5 Accessories you need in your
wedding room
5 Accessories you need in your wedding room
How to light your wedding
room
How to light your wedding room
Giving tips for arranging a room
for the wedding night
Giving tips for arranging a room for the wedding night
Result
We released the campaign during the wedding season, the campaign was a big hit. We could generate several leads through various domains. Some of their clients were having urgent requirements which they were able to fulfill and “Wedrooms” was their ultimate choice. This way Woodmax could not only increase their projects in wedrooms line but also other projects in residential and commercial works too.
